During last week’s class, we learned all about what makes a great website. Eric used the simile that websites are like theme parks and I totally understood. In order for a theme park to be successful they need amazing attractions, warm welcomes, and a simple way to navigate the park. Theme parks also need ask park goers to visit again and make sure they bring home souvenirs. In a way, websites are the same. They need a warm welcome, easy navigation, a simple, yet beautiful layout, great interactive features, a call to action, and a pleasant goodbye (like “thank you for visiting”).
With these traits in mind, I created a simple site map inspired by one of my favorite cosmetic brands. Check it out below!
The site is simple, yet interesting and offers all the information a consumer might be looking for. But, if the intended information is nowhere to be found, the visitor can easily locate the “contact us” button with any questions he/she might have. I placed a welcoming header on top of the website because I believe that makes a site look professional, especially if it includes a call to action. Right under the header is a search box and various buttons that link out to other pages on the website (for different products). This makes the site easy to navigate. Next, there is a section for cool graphics, videos, or popular product pictures and information. Adding videos and graphics to a website turns it into a destination as well as legitimizes it in the eyes of Google and consumers alike. I also placed a newsletter sign up box near the top with a disclaimer that states, “We never give out your personal information.” This is important because it reassures consumers that their email will be kept private and that we are a company they can trust. Finally, located at the bottom of the site there are various links, including “locations, contact, about, Facebook, Twitter, Youtube.” This links are incredibly important because they help customers find everything they’re looking for. They also connect customers to the social media pages, which helps grow the company and customer loyalty.
What do you think of this site map? Let me know in a comment below.
PS- If you really want to have some fun, check out the world’s worst website! (Click at your own risk.)